CONTENTS 027 BUSINESS NEXT
BUSINESS: a process of contriving a procedure to have more social credits recorded than obligations


The social process of manipulating advertising media, sales promotions, methods of construction, location advantages, legal constraints, employee arrangements and accounting procedures in order to accumulate monetary credits in an accessible container is described as 'business'. Social states that encourage such activity as their core preoccupation are usually deemed to be 'capitalist', because kick-starting such processes are normally facilitated by an injection of 'capital' or 'money' from a source external to the business being started. At a minimised individual level, business is the activity one undertakes, of trying to manipulate social credits in bank accounts and the like, so that a sufficient excess can be retained to ensure that some can be exchanged for food. Someone else will tend your garden, grow your vegetables, make your cheese, kill the animal you want to casserole, and ferment the wine you need to celebrate your success, whilst you get on with the job of simply making money. At a maximised corporate level, business is an organized response to a real or imaginary social need, whereby the needy support the greedy by gratefully rewarding the providers with credits in excess of the intrinsic value of the solution. In some circumstances the needy are so generously grateful, that as well as providing for all the bodily comforts of the executive board of control, the substantial credits accumulated often enable one or more of the board to have salary pyramids of self-esteem constructed and personally fitted to accommodate the shape and size of their arse. All human business enterprises are conducted on a level somewhere between these two boundary values.

Whilst much business is functional, socially beneficial and a psychologically rewarding urban survival activity, never-the-less, distorted extremes of essurience and adulation inevitably seem to develop at the maximised end of the scale. Whereas in most competitive activities, winning by adhering to the rules is where the prestige and merit accrues, business at the 'elevated' level is a game where much stature is acquired by the skill exhibited in being successful in ignoring, avoiding or altering the rules. Rather than defining the structure of the game, the rules of business, to the participants at this level, are seen rather as a stimulus to exploring diverse ingenuities of circumvention. Educational attitudes however, as well as advertising and media promotions have succeeded in obtaining a general acceptance that financial rewards and accolades of success can be basically unlimited. Social standing and public recognition tends to be measured as much by the size of the pile salted away as by the displacement of the golden balloons used to export the funds out of the site into less exploited and more desirable environs.

If a social simplification polarity is touted, between the business activity model at one pole and the social service activity at the other, obsessively promoting one extreme to the exclusion of the other is unhelpful and unpragmatic. A healthy society needs a significant functioning proportion of both 'capitalism' and 'socialism'. No society is ever going to be made up of individuals of just one of these inclinations. Some individuals are effective, efficient and useful traders, others are happy to be recompensed for providing a state service, and many are entirely prepared to volunteer their abilities. Focussing on one activity to exclude the others is a political and social nonsense. As in all life systems survival and beneficial functioning depends upon the balance. Whether one sells ones vegetables and flowers at the market, gives them away to friends, or both, the individual and the society benefit one way or another.


CONTENTS 027 BUSINESS NEXT